Our products
We offer a suitable solution and implementation for every market and service and each product and concern. We would be happy to sit down with you to find the right form of advertising for you.
Please use our forms for the delivery of briefings and material.
Sponsored
A sponsored post ist paid advertising with a journalistic approach. In contrast to a paid post, the customer only specifies the topic here. The responsibility for the implementation of the content lies with the Commercial Publishing team. Sponsored campaigns do not advertise the customer’s product or service directly. With sponsored posts, we provide our readers and your clients content that entertains and inspires. Cheeky, smart, charming and above all captivatingly open and honest. This is how we create awareness for your brand.
Specifications (online)
Text (specifications incl. blanks)
- The text production is handled by the Commercial Publishing team.
- Customer box: 200 characters (benchmark)
Image and logo
- Number: up to 15 images (slideshow)
- Format: jpg, png, gif
- Resolution: horizontal format, a minimum of 2000 pixel (72 dpi)
- Title and teaser images: without logo and text
Video
- Format: mp4, mov
- Resolution: 16:9
- Weight: max. 50 MB
- Possible implementation with an embed code (Vimeo, Youtube)
Material delivery
- At least 10 workdays ahead of the campaign’s start
- Form for the material delivery
- Please use our briefing form for productions executed by the Commercial Publishing team.
Specifications (print)
Text (specifications incl. blanks)
- The text production is handled by the Commercial Publishing team.
- 20 Minutes: Short and small pieces, ideally three paragraphs.
- Newsnet/SOZ: big and long pieces, ideally with a text and image.
- Customer box: 200 characters (benchmark)
- Other media titles upon request.
Image and logo
- Format: jpg, png, gif, tiff, psd, eps, ai
- Resolution: horizontal format, a minimum of 3000 pixel (300 dpi)
- Title and teaser images: without logo and text
Material delivery
- At least 10 workdays ahead of the campaign’s start
- Form for the material delivery
- Please use our briefing form for productions executed by the Commercial Publishing team.
Paid Post
A paid post is also paid advertisement. In contrast to the sponsored post, the focus usually lies on the product or service of the advertiser. The text is written and delivered by the customer. On request, Commercial Publishing will take care of text production and translation and consequently charge additional production costs. The contributions are subject to the editorial guidelines and CI specifications of the corresponding media titles and require the approval of the editorial and publishing management.
A paid post clearly differs in content from a competition. A competition may only be indicated in a customer box. A link to an external website is possible.
Specifications (online)
Text (specifications incl. blanks)
- The text production is handled by the Commercial Publishing team.
- Text: 3000 characters (benchmark)
- Customer box: 200 characters (benchmark, more boxes possible)
Image and logo
- Number: up to 10 images (slideshow)
- Format: jpg, png, gif
- Resolution: horizontal format, a minimum of 2000 pixel (72 dpi)
- Title and teaser images: without logo and text
Video
- Format: mp4, mov
- Resolution: 16:9
- Weight: max. 50 MB
- Possible implementation with an embed code (Vimeo, Youtube)
Material delivery
- At least 7 workdays ahead of the campaign’s start
- Form for the material delivery
- Please use our briefing form for productions executed by the Commercial Publishing team.
Specifications (print)
Text (specifications incl. blanks)
- Title and lead: no exact number of characters (is adapted to each media title by the Commercial Publishing team)
- Text (20 Minutes): 3600 characters (1/1 page)
- Text (Newsnet/SOZ): 4500 characters (1/1 page)
- Other media titles upon request.
Image and logo
- Format: jpg, png, gif, tiff, psd, eps, ai
- Resolution: horizontal format, a minimum of 3000 pixel (300 dpi)
- Title and teaser images: without logo and text
Material delivery
- At least 10 workdays ahead of the campaign’s start
- Form for the material delivery
- Please use our briefing form for productions executed by the Commercial Publishing team.
Competition
Competitions are based on the same principle as paid posts. The chances of winning increase the interest and above all the interaction with the readers, who are the target group relevant for the advertisement. The customer determines the winnings himself. The advertising customer also chooses the type of competition (random, quiz question, photo or story submission, etc.). The editorial guidelines and CI specifications of the individual publications also apply here.
Specifications (online)
Text (specifications incl. blanks)
- The text production is handled by the Commercial Publishing team.
- Text: 3000 characters (benchmark)
- Customer box: 200 characters (benchmark, more boxes possible)
Image and logo
- Number: up to 10 images (slideshow)
- Format: jpg, png, gif
- Resolution: horizontal format, a minimum of 2000 pixel (72 dpi)
- Title and teaser images: without logo and text
Video
- Format: mp4, mov
- Resolution: 16:9
- Weight: max. 50 MB
- Possible implementation with an embed code (Vimeo, Youtube)
Material delivery
- At least 7 workdays ahead of the campaign’s start
- Form for the material delivery
- Please use our briefing form for productions executed by the Commercial Publishing team.
Specifications (print)
Text (specifications incl. blanks)
- Title and lead: no exact number of characters (is adapted to each media title by the Commercial Publishing team)
- Text (20 Minutes): 3600 characters (1/1 page)
- Text (Newsnet/SOZ): 4500 characters (1/1 page)
- Other media titles upon request.
Image and logo
- Format: jpg, png, gif, tiff, psd, eps, ai
- Resolution: horizontal format, a minimum of 3000 pixel (300 dpi)
- Title and teaser images: without logo and text
Material delivery
- At least 10 workdays ahead of the campaign’s start
- Form for the material delivery
- Please use our briefing form for productions executed by the Commercial Publishing team.
Photostory
The photo story is a high-quality form of a sponsored post. It is an advertising version of a photo reportage. Captions and short introductory or info texts complete the picture series. The story to be told in pictures is determined together with the customer. The production and delivery of the material is made either directly by the customer or - against payment of additional production costs - by the Commercial Publishing team.
Specifications (online)
Text (specifications incl. blanks)
- Title and lead: no exact number of characters (is adapted to each media title by the Commercial Publishing team)
- CTA/information box: 150 characters (benchmark)
- Customer box: 450 characters
- Caption: max. 220 characters (per image)
Image and logo
- Number: up to 15 images (slideshow)
- Format: jpg, png, gif
- Resolution: horizontal format and portrait format, a minimum of 2000 pixel (72 dpi)
Video
- Format: mp4, mov
- Resolution: 16:9
- Weight: max. 50 MB
- Possible implementation with an embed code (Vimeo, Youtube)
Material delivery
- At least 10 workdays ahead of the campaign’s start
- Form for the material delivery
- Please use our briefing form for productions executed by the Commercial Publishing team.
Longform
The Longform is a deluxe version of the sponsored content. It combines journalistic texts, photos and individual designs. Due to the longer reading pieces which are divided into different subject areas and/or subcategories, the longform combines information with high-quality as well as multimedia storytelling. It thus stands as a whole and a branded piece that leaves behind am impression on the reader. The Commercial Publishing team is responsible for the implementation of the campaign in consultation with the customer.
Specifications (online)
Text (specifications incl. blanks)
- The text production is an individual textual progress for each customer.
Image and logo
- Format: jpg, png, gif
- Resolution: horizontal format and portrait format, a minimum of 2000 pixel (72 dpi)
Video
- Format: mp4, mov
- Resolution: 16:9
- Weight: max. 50 MB
- Possible implementation with an embed code (Vimeo, Youtube)
Material delivery
- At least 20 workdays ahead of the campaign’s start
- Please use our briefing form for productions executed by the Commercial Publishing team.
Special format
Daily deal, slim (online)
Download product page as example | Download teaser as example
Layout/branding
- 1 logo (at least 2000 pixels wide, jpg, png, gif)
- 1 color code (example: #000000)
- Hyperlink to client website
Text area (short description of offer)
tagesdeal.20min.ch/slim
- Title: 50 characters including spaces
- Lead: 100 characters including spaces
- Text: 300 characters including spaces
Product area (mandatory information, marked in red)
- 1 product image (at least 2000 pixels wide, jpg, png, gif)
- Product name (example: Sony WH-1000 XM3)
- Price in CHF (possibility of option per month)
- Hyperlink to product or order page (order button)
- Subtitle: 70 characters including spaces
- Description (addition or shortened version of text): 200 characters including spaces
Product area (optional information, marked in blue)
- Further product images (at least 2000 pixels wide, jpg, png, gif)
- Product video (implementation only possible with embed-code)
- Price «instead» in CHF
- Discount in percent
- Available number of items (number will be adapted by the Commercial Publishing team during the deal)
- Additional information (shipping charges, delivery time, etc.)
Teaser
tagesdeal.20min.ch/teaser
- Title: 50 characters including spaces
- Lead: 100 characters including spaces
- 1 to 3 images (possibility of A/B-testing)
Material delivery and service
- At least 7 working days ahead of the start of the campaign
- Material to content@tx.group
- Adaptations after the publication are only possible between 8am and 5pm
Daily deal, premium (online)
Download product page as example | Download teaser as example
Layout/Branding
- 1 logo (at least 2000 pixels wide, jpg, png, gif)
- 1 color code (example: #000000)
- Hyperlink to client website
Text area (individual content)
tagesdeal.20min.ch
- The text area can be used individually and will be implemented by the Commercial Publishing team based on the customer briefing (similar to Sponsored).
- Example of a product review: The Commercial Publishing team tests a product and writes a detailed test report including evaluation criteria.
- Example of an editorial content: The Commercial Publishing team writes an editorial text about a previously defined topic that fits the corresponding product.
Product area (mandatory information, marked in red)
- 1 product image (at least 2000 pixels wide, jpg, png, gif)
- Product name (example: Sony WH-1000 XM3)
- Price in CHF (possibility of option per month)
- Hyperlink to product or order page (order button)
- Subtitles and short description (Text is written by the Commercial Publishing team)
Product area (optional information, marked in blue)
- Further product images (at least 2000 pixels wide, jpg, png, gif)
- Product video (implementation only possible with embed-code)
- Price «instead» in CHF
- Discount in percent
- Available number of items (number will be adapted by the Commercial Publishing team during the deal)
- Additional information (shipping charges, delivery time, etc.)
Teaser
tagesdeal.20min.ch/teaser
- Title and lead: Text is written by the Commercial Publishing team
- 1 to 5 images (possibility of A/B-testing)
Material delivery and service
- At least 14 working days ahead of the start of the campaign
- Material to content@tx.group
- Adaptations after the publication are only possible between 8am and 5pm
Newsletter teaser (online)
Text (specifications incl. blanks)
- Title: 40 characters
- Text: 150 characters
Image and logo
- Number: 1
- Format: jpg, png, gif
- Resolution: horizontal format, a minimum of 2000 pixel (72 dpi)
Material delivery
- At least 5 workdays ahead of the campaign’s start
- Form for the material delivery
Project C.R.A.S.S
Contact your sales representative to find out which products are already part of the C.R.A.S.S (Content Rollout Adserver Statistics Solution) project and have the following functions.
Implementation
- Individual design of the story/landingpage thanks to block elements
- Color highlighting of text areas and elements (example)
- A/B-testing for the teaser
Targeting
- Age
- Gender
- Geo
- Interests
- Retargeting
Social media content
Please contact the tSocial team directly for social media implementations.
