Our products
We offer a suitable solution and implementation for every market and service and each product and concern. We would be happy to brainstorm with you to find the right form of advertising suitable to your wishes.
Please use our forms for the delivery of briefings and material.
Project C.R.A.S.S
For the best possible performance and efficiency, we work with the latest technologies and processes. Individual design elements and targeting further help to highlight content in an appealing way and to reach the desired target group specifically.
Contact your sales representative to find out which products are already part of the C.R.A.S.S (Content Rollout Adserver Statistics Solution) project and have the following functions.
Implementation
- Individual design of the story/landing page thanks to block elements
- Color highlighting of text areas and elements
- A/B-testing for the teaser
Report
- Pageviews
- Time on Page
- Scroll depth
- Shares
- Video Plays
- CTA clicks (CTA elements can be defined individually per story)
- Link clicks (linkout from story)
- Click rate per teaser and subject
Targeting options for teasers
- Age
- Gender
- Geo
- Interests
- Retargeting
- Time Targeting
- Frequency Capping
SEO specifications
- 6 months indexing on Google & Co.
- Links are marked as «sponsored»
Specifications (online)
Text (specifications incl. blanks)
- The text production is handled by the Commercial Publishing team.
- Customer box: 200 characters (benchmark)
Image and logo
- Number: up to 15 images (slideshow)
- Format: jpg, png, gif
- Resolution: horizontal format, a minimum of 2000 pixel (72 dpi)
- Teaser images: no logo and text
Video
- Format: mp4, mov
- Resolution: 16:9
- Weight: max. 50 MB
- Possible implementation with an embed code (Vimeo, Youtube)
Teaser specifications
- Teasers are created by the Commercial Publishing team according to editorial specifications
- The teaser sovereignty lies with Commercial Publishing
- Upon explicit request, it is possible to see a template
- Titles: Will be created by Commercial Publishing (max. 45 characters)
- Lead: Will be created by Commercial Publishing (max. 200 characters; max. 50 characters for tio.ch)
- A/B testing: at least 3 different teasers to increase the performance
- Title and teaser images: at least 3 images, without customer product, logo and text
- Illustrations and black and white images without text are possible on 20min
Material delivery
- At least 10 workdays ahead of the campaign’s start
- Form for the material delivery
- Please use our briefing form for productions executed by the Commercial Publishing team.
Specifications (print)
Text (specifications incl. blanks)
- The text production is handled by the Commercial Publishing team.
- 20 Minutes: Short and small pieces, ideally three paragraphs.
- Newsnet/SOZ: big and long pieces, ideally with a text and image.
- Customer box: 200 characters (benchmark)
- Other media titles upon request.
Image and logo
- Format: jpg, png, gif, tiff, psd, eps, ai
- Resolution: horizontal format, a minimum of 3000 pixel (300 dpi)
- Teaser image: no black and white image, image needs to be without logo and text
Material delivery
- At least 10 workdays ahead of the campaign’s start
- Form for the material delivery
- Please use our briefing form for productions executed by the Commercial Publishing team.
Paid Post
A paid post is also paid advertisement. In contrast to the sponsored post, the focus usually lies on the product or service of the advertiser. The text is written and delivered by the customer. On request, Commercial Publishing will take care of text production and translation and consequently charge additional production costs. The contributions are subject to the editorial guidelines and CI specifications of the corresponding media titles and require the approval of the editorial and publishing management.
A paid post clearly differs in content from a raffle. A raffle may only be indicated in a customer box. A link to an external website is possible.
Specifications (online)
Text (specifications incl. blanks)
- The text production is handled by the Commercial Publishing team.
- Text: 3000 characters (benchmark)
- Customer box: 200 characters (benchmark, more boxes possible)
Image and logo
- Number: up to 10 images (slideshow)
- Format: jpg, png, gif
- Resolution: horizontal format, a minimum of 2000 pixel (72 dpi)
- Teaser images: no logo and text
Video
- Format: mp4, mov
- Resolution: 16:9
- Weight: max. 50 MB
- Possible implementation with an embed code (Vimeo, Youtube)
Teaser specifications
- Teasers are created by the Commercial Publishing team according to editorial specifications
- The teaser sovereignty lies with Commercial Publishing
- Upon explicit request, it is possible to see a template
- Titles: Will be created by Commercial Publishing (max. 45 characters)
- Lead: Will be created by Commercial Publishing (max. 200 characters; max. 50 characters for tio.ch)
- A/B testing: at least 3 different teasers to increase the performance
- Title and teaser images: at least 3 images, without customer product, logo and text
- Commercial Publishing advises customers on the creation of teasers
For 20 Minuten and Le Matin, the following specifications also apply:
- Illustrations and black and white images without text are possible
- The following guidelines apply for optimal framing of the teaser images.
Material delivery
- At least 7 workdays ahead of the campaign’s start
- Form for the material delivery
- Please use our briefing form for productions executed by the Commercial Publishing team.
Specifications (print)
Text (specifications incl. blanks)
- Title and lead: no exact number of characters (is adapted to each media title by the Commercial Publishing team)
- Text (20 Minutes): 3600 characters (1/1 page)
- Text (Newsnet/SOZ): 4500 characters (1/1 page)
- Other media titles upon request.
Image and logo
- Format: jpg, png, gif, tiff, psd, eps, ai
- Resolution: horizontal format, a minimum of 3000 pixel (300 dpi)
- Teaser image: no black and white image, image needs to be without logo and text
Material delivery
- At least 10 workdays ahead of the campaign’s start
- Form for the material delivery
- Please use our briefing form for productions executed by the Commercial Publishing team.
Paid Post Mini
A Paid Post Mini is paid advertising that 20 Minuten offers exclusively in print. The text is written and delivered by the client. Upon request and against payment of additional production costs, the Commercial Publishing team will write the text and make the translation. The short articles are subject to the editorial guidelines and CI specifications of 20 Minuten and require the approval of the editorial and publishing board.
If you wish to use a link to an external website, it can be inserted in the Paid Post Mini, provided it remains within the specified number of characters along with a short text.
Specifications (print)
Format: 39x60mm
Text
- Titel: max. 28 characters including blanks
- Text: max. 150 characters including blanks
- Client box: 200 characters (benchmark, more than one box possible)
- The text is subject to the editorial guidelines fo 20 Minuten
Image
- Format: 39x28mm, horizontal format (.tiff, .psd oder .jpg)
- Resolution: 300 dpi
- Teaser image: No black and white image, image needs to be without logo and text
Material delivery
- At least 10 workdays ahead of the campaign’s start
- Form for the material delivery
Raffle
Raffles are based on the same principle as paid posts. The chances of winning increase the interest and above all the interaction with the readers, who are the target group that is relevant for the advertisement. The customer determines the winnings himself. The customer also chooses the type of competition (random, quiz question, photo or story submission, etc.). The editorial guidelines and CI specifications of the individual publications also apply.
Specifications (online)
Text (specifications incl. blanks)
- The text production is handled by the Commercial Publishing team.
- Text: 3000 characters (benchmark)
- Customer box: 200 characters (benchmark, more boxes possible)
Image and logo
- Number: up to 10 images (slideshow)
- Format: jpg, png, gif
- Resolution: horizontal format, a minimum of 2000 pixel (72 dpi)
- Teaser images: no logo and text
Video
- Format: mp4, mov
- Resolution: 16:9
- Weight: max. 50 MB
- Possible implementation with an embed code (Vimeo, Youtube)
Teaser specifications
- Teasers are created by the Commercial Publishing team according to editorial specifications
- The teaser sovereignty lies with Commercial Publishing
- Upon explicit request, it is possible to see a template
- Titles: Will be created by Commercial Publishing (max. 45 characters)
- Lead: Will be created by Commercial Publishing (max. 200 characters; max. 50 characters for tio.ch)
- A/B testing: at least 3 different teasers to increase the performance
- Title and teaser images: at least 3 images, without customer product, logo and text
- Commercial Publishing advises customers on the creation of teasers
For 20 Minuten and Le Matin, the following specifications also apply:
- Illustrations and black and white images without text are possible
- The following guidelines apply for optimal framing of the teaser images.
Material delivery
- At least 7 workdays ahead of the campaign’s start
- Form for the material delivery
- Please use our briefing form for productions executed by the Commercial Publishing team.
Specifications (print)
Text (specifications incl. blanks)
- Title and lead: no exact number of characters (is adapted to each media title by the Commercial Publishing team)
- Text (20 Minutes): 3600 characters (1/1 page)
- Text (Newsnet/SOZ): 4500 characters (1/1 page)
- Other media titles upon request.
Image and logo
- Format: jpg, png, gif, tiff, psd, eps, ai
- Resolution: horizontal format, a minimum of 3000 pixel (300 dpi)
- Teaser image: no black and white image, image needs to be without logo and text
Material delivery
- At least 10 workdays ahead of the campaign’s start
- Form for the material delivery
- Please use our briefing form for productions executed by the Commercial Publishing team.
Photostory
The photo story is a high-quality form of a sponsored post. It is an advertising version of a photo reportage. Captions and short introductory or info texts complete the picture series. The story to be told in pictures is determined together with the customer. The production and delivery of the material is made either directly by the customer or - against payment of additional production costs - by the Commercial Publishing team.
Specifications (online)
Text (specifications incl. blanks)
- Title and lead: no exact number of characters (is adapted to each media title by the Commercial Publishing team)
- CTA/information box: 150 characters (benchmark)
- Customer box: 450 characters
- Caption: max. 220 characters (per image)
Image and logo
- Number: up to 15 images (slideshow)
- Format: jpg, png, gif
- Resolution: horizontal format and portrait format, a minimum of 2000 pixel (72 dpi)
- Teaser images: no logo and text
Video
- Format: mp4, mov
- Resolution: 16:9
- Weight: max. 50 MB
- Possible implementation with an embed code (Vimeo, Youtube)
Teaser specifications
- Teasers are created by the Commercial Publishing team according to editorial specifications
- The teaser sovereignty lies with Commercial Publishing
- Upon explicit request, it is possible to see a template
- Titles: Will be created by Commercial Publishing (max. 45 characters)
- Lead: Will be created by Commercial Publishing (max. 200 characters; max. 50 characters for tio.ch)
- A/B testing: at least 3 different teasers to increase the performance
- Title and teaser images: at least 3 images, without customer product, logo and text
- Illustrations and b/w images without text are possible on 20min
- Commercial Publishing advises customers on the creation of teasers
Material delivery
- At least 10 workdays ahead of the campaign’s start
- Form for the material delivery
- Please use our briefing form for productions executed by the Commercial Publishing team.
Longform
The Longform is a deluxe version of the sponsored content. It combines journalistic texts, photos and individual designs. Due to the longer reading pieces which are divided into different subject areas and/or subcategories, the longform combines information with high-quality as well as multimedia storytelling. It thus stands as a whole and a branded piece that leaves behind am impression on the reader. The Commercial Publishing team is responsible for the implementation of the campaign in consultation with the customer.
Specifications (online)
Text (specifications incl. blanks)
- The text production is an individual textual progress for each customer.
Image and logo
- Format: jpg, png, gif
- Resolution: horizontal format and portrait format, a minimum of 2000 pixel (72 dpi)
- Teaser images: no logo and text
Video
- Format: mp4, mov
- Resolution: 16:9
- Weight: max. 50 MB
- Possible implementation with an embed code (Vimeo, Youtube)
Teaser specifications
- Teasers are created by the Commercial Publishing team according to editorial specifications
- The teaser sovereignty lies with Commercial Publishing
- Upon explicit request, it is possible to see a template
- Titles: Will be created by Commercial Publishing (max. 45 characters)
- Lead: Will be created by Commercial Publishing (max. 200 characters; max. 50 characters for tio.ch)
- A/B testing: at least 3 different teasers to increase the performance
- Title and teaser images: at least 3 images, without customer product, logo and text
- Illustrations and b/w images without text are possible on 20min
- Commercial Publishing advises customers on the creation of teasers
Material delivery
- At least 20 workdays ahead of the campaign’s start
- Please use our briefing form for productions executed by the Commercial Publishing team.
Content Hub
A digital content hub is a vessel used to collect and connect thematically similar articles (sponsored, paid posts). The clear structuring of all published articles is intended to create additional value for the target group. All of the content hub’s content is therefore designed in a topic-specific and graphically optimized way that meets the customer’s needs.
A content hub is especially suitable for campaigns that are planned over a longer period of time and contain a number of at least ten articles. It is possible to publish both paid and sponsored posts in the content hub. In the case of paid posts, the text is written and delivered by the client and adapted to editorial standards by the Commercial Publishing team; in the case of sponsored posts, Commercial Publishing is responsible for the complete text production.
Specifications (Online)
Example Content Hub 1 | Example Content Hub 2
Branding / layout
Categories / themes
- The client has to define at least three themes or categories.
- The categories serve to subdivide/assign the individual stories.
- If this is not possible, the Commercial Publishing team will elaborate a proposal.
Colors / fonts
- The client can define one primary color.
- Presentation and layout are the responsibility of Commercial Publishing and are implemented in accordance with the client's CI/CD.
- Color code: Hex or RGB
Images
- For the realization of all graphic matters, a selection of 10 to 15 images (title images, headers and categories) can be supplied by the client.
- If this is not possible, the Commercial Publishing will create the imagery with Stock images. These will be additionally charged to the client (image licences and research).
Overview of the categories / homepage (level 1)
Example level 1
- Title image for the campaign (aspect ratio 4:3)
Overview of the stories / campaign (level 2)
Example level 2
- Category header image (optional), aspect ratio 21:9
- Title image (normally the header image of the story; can be adapted individually)
- Title (normally the title of the story; can be adapted individually)
- Lead (normally the lead of the story; can be adapted individually)
Story view / story (level 3)
Example level 3
Material delivery
- At least 30 days before the start of the campaign
- Delivery form
- For all productions made by Commercial Publishing, please use our briefing form.
Integration of advertising media
For the integration of display ads, a lead time of at least three weeks before the start of the campaign is mandatory.
Desktop
- Medium rectangle
- Wideboard
- Wideboard XL
- Poster ad
Mobile
- Medium rectangle
- Wideboard
- Poster ad
- Halfpage mobile
- Ricchi
You can find the specifications for the display ads in the Goldbach Publishing online specifications.
Daily deal
Teaser with direct link to the clients page (Online)
Examples: teaser
Teaser
- Title: max. 30 characters including spaces (20min) / max. 40 characters including spaces (Newsnet)
- Lead: max. 100 characters including spaces (Newsnet)
- Hyperlink to product or order page
- Price in CHF
- Price «instead» in CHF
- Discount in percent
- 1 to 3 product images (at least 2000 pixels wide, jpg, png, gif; possibility of A/B-testing)
Material delivery and service
- At least 3 working days ahead of the start of the campaign
- Material to content@tx.group
- Adaptions after the publication are only possible between 8 am and 5 pm
Premium (online)
Download product page as example
Layout/Branding
- 1 logo (at least 2000 pixels wide, jpg, png, gif)
- 1 color code (example: #000000)
- Hyperlink to client website
Text area (individual content)
Examples: Anodyne GmbH (20 Minuten) | Microspot (20 Minuten) | Microspot (Tagesanzeiger)
- The text area can be used individually and will be implemented by the Commercial Publishing team based on the customer briefing (similar to Sponsored).
- Example of a product review: The Commercial Publishing team tests a product and writes a detailed test report including evaluation criteria.
- Example of an editorial content: The Commercial Publishing team writes an editorial text about a previously defined topic that fits the corresponding product.
Product area (mandatory information, marked in red)
- 1 product image (at least 2000 pixels wide, jpg, png, gif)
- Product name (example: Sony WH-1000 XM3)
- Price in CHF (possibility of option per month), in percent as discount, with special characters or as free text
- Price «instead» in CHF
- Discount in percent
- Hyperlink to product or order page (order button)
- Subtitles and short description (Text is written by the Commercial Publishing team)
Product area (optional information, marked in blue)
- Further product images (at least 2000 pixels wide, jpg, png, gif)
- Integration of trackings via HTML code
- Product video (implementation only possible with embed-code)
- Available number of items (number will be adapted by the Commercial Publishing team during the deal)
- Additional information (shipping charges, delivery time, etc.)
Teaser
- Title: max. 30 characters including spaces (20min) / max. 40 characters including spaces (Newsnet)
- Lead: max. 100 characters including spaces (Newsnet)
- Hyperlink to product or order page
- Price in CHF
- Price «instead» in CHF
- Discount in percent
- 1 to 3 product images (at least 2000 pixels wide, jpg, png, gif; possibility of A/B-testing)
Material delivery and service
- At least 14 working days ahead of the start of the campaign
- Material to content@tx.group
- Adaptations after the publication are only possible between 8am and 5pm
Special format
Newsletter teaser (online)
Text (specifications incl. blanks)
- Title: 40 characters
- Text: 150 characters
Image and logo
- Number: 1
- Format: jpg, png, gif
- Resolution: horizontal format, a minimum of 2000 pixel (72 dpi)
Material delivery
- At least 5 workdays ahead of the campaign’s start
- Form for the material delivery
Social media content
Please contact the tSocial team directly for social media implementations.