We are introducing ourselves

Commercial Publishing TX Group creates compelling  advertisements. We produce cross-media content, adapted to every media title, optimized for online and print. Do you want advertising that tells real stories and creates customer loyalty? Commercial publishing delivers just that.

We offer you excellence in text, image and graphics as well as reach and performance.

Our products

We offer a suitable solution and implementation for every market and service and each product and concern. We would be happy to brainstorm with you to find the right form of advertising suitable to your wishes.

Please use our forms for the delivery of briefings and material.

Project C.R.A.S.S

For the best possible performance and efficiency, we work with the latest technologies and processes. Individual design elements and targeting further help to highlight content in an appealing way and to reach the desired target group specifically.

Contact your sales representative to find out which products are already part of the C.R.A.S.S (Content Rollout Adserver Statistics Solution) project and have the following functions.

Implementation

  • Individual design of the story/landing page thanks to block elements 
  • Color highlighting of text areas and elements
  • A/B-testing for the teaser

Report

  • Pageviews 
  • Time on Page
  • Scroll depth 
  • Shares
  • Video Plays
  • CTA clicks (CTA elements can be defined individually per story) 
  • Link clicks (linkout from story) 
  • Click rate per teaser and subject 

Targeting options for teasers

  • Age 
  • Gender 
  • Geo 
  • Interests
  • Retargeting
  • Time Targeting
  • Frequency Capping

SEO specifications 

  • 6 months indexing on Google & Co. 
  • Links are marked as «sponsored»

Specifications (online)

Text (specifications incl. blanks)

  • The text production is handled by the Commercial Publishing team. 
  • Customer box: 200 characters (benchmark)

Image and logo

  • Number: up to 15 images (slideshow) 
  • Format: jpg, png, gif 
  • Resolution: horizontal format, a minimum of 2000 pixel (72 dpi) 
  • Teaser images: no logo and text

Video 

  • Format: mp4, mov 
  • Resolution: 16:9 
  • Weight: max. 50 MB 
  • Possible implementation with an embed code (Vimeo, Youtube)

Teaser specifications

  • Teasers are created by the Commercial Publishing team according to editorial specifications
  • The teaser sovereignty lies with Commercial Publishing
  • Upon explicit request, it is possible to see a template
  • Titles: Will be created by Commercial Publishing (max. 45 characters)
  • Lead: Will be created by Commercial Publishing (max. 200 characters; max. 50 characters for tio.ch)
  • A/B testing: at least 3 different teasers to increase the performance
  • Title and teaser images: at least 3 images, without customer product, logo and text
  • Illustrations and black and white images without text are possible on 20min

Material delivery 

  • At least 10 workdays ahead of the campaign’s start 
  • Form for the material delivery 
  • Please use our briefing form for productions executed by the Commercial Publishing team.

Specifications (print)

Text (specifications incl. blanks)

  • The text production is handled by the Commercial Publishing team.
  • 20 Minutes: Short and small pieces, ideally three paragraphs.
  • Newsnet/SOZ: big and long pieces, ideally with a text and image. 
  • Customer box: 200 characters (benchmark) 
  • Other media titles upon request

Image and logo

  • Format: jpg, png, gif, tiff, psd, eps, ai 
  • Resolution: horizontal format, a minimum of 3000 pixel (300 dpi) 
  • Teaser image: no black and white image, image needs to be without logo and text

Material delivery 

  • At least 10 workdays ahead of the campaign’s start 
  • Form for the material delivery 
  • Please use our briefing form for productions executed by the Commercial Publishing team.

Specifications (online)

Text (specifications incl. blanks)

  • The text production is handled by the Commercial Publishing team. 
  • Text: 3000 characters (benchmark)
  • Customer box: 200 characters (benchmark, more boxes possible)

Image and logo

  • Number: up to 10 images (slideshow) 
  • Format: jpg, png, gif 
  • Resolution: horizontal format, a minimum of 2000 pixel (72 dpi) 
  • Teaser images: no logo and text

Video 

  • Format: mp4, mov 
  • Resolution: 16:9 
  • Weight: max. 50 MB 
  • Possible implementation with an embed code (Vimeo, Youtube)

Teaser specifications

  • Teasers are created by the Commercial Publishing team according to editorial specifications
  • The teaser sovereignty lies with Commercial Publishing
  • Upon explicit request, it is possible to see a template
  • Titles: Will be created by Commercial Publishing (max. 45 characters)
  • Lead: Will be created by Commercial Publishing (max. 200 characters; max. 50 characters for tio.ch)
  • A/B testing: at least 3 different teasers to increase the performance
  • Title and teaser images: at least 3 images, without customer product, logo and text
  • Illustrations and black and white images without text are possible on 20min
  • Commercial Publishing advises customers on the creation of teasers

Material delivery 

  • At least 7 workdays ahead of the campaign’s start 
  • Form for the material delivery 
  • Please use our briefing form for productions executed by the Commercial Publishing team.

Specifications (print)

Text (specifications incl. blanks)

  • Title and lead: no exact number of characters (is adapted to each media title by the Commercial Publishing team)
  • Text (20 Minutes): 3600 characters (1/1 page) 
  • Text (Newsnet/SOZ): 4500 characters (1/1 page)
  • Other media titles upon request

Image and logo

  • Format: jpg, png, gif, tiff, psd, eps, ai 
  • Resolution: horizontal format, a minimum of 3000 pixel (300 dpi) 
  • Teaser image: no black and white image, image needs to be without logo and text

Material delivery 

  • At least 10 workdays ahead of the campaign’s start 
  • Form for the material delivery 
  • Please use our briefing form for productions executed by the Commercial Publishing team.

Specifications (print)

Format: 39x60mm

Text

  • Titel: max. 28 characters including blanks
  • Text: max. 150 characters including blanks
  • Client box: 200 characters (benchmark, more than one box possible)
  • The text is subject to the editorial guidelines fo 20 Minuten

Image

  • Format: 39x28mm, horizontal format (.tiff, .psd oder .jpg)
  • Resolution: 300 dpi
  • Teaser image: No black and white image, image needs to be without logo and text

Material delivery 

  • At least 10 workdays ahead of the campaign’s start 
  • Form for the material delivery

Raffle

Raffles are based on the same principle as paid posts. The chances of winning increase the interest and above all the interaction with the readers, who are the target group that is relevant for the advertisement. The customer determines the winnings himself. The customer also chooses the type of competition (random, quiz question, photo or story submission, etc.). The editorial guidelines and CI specifications of the individual publications also apply.

Specifications (online)

Text (specifications incl. blanks)

  • The text production is handled by the Commercial Publishing team. 
  • Text: 3000 characters (benchmark)
  • Customer box: 200 characters (benchmark, more boxes possible)

Image and logo

  • Number: up to 10 images (slideshow) 
  • Format: jpg, png, gif 
  • Resolution: horizontal format, a minimum of 2000 pixel (72 dpi) 
  • Teaser images: no logo and text

Video 

  • Format: mp4, mov 
  • Resolution: 16:9 
  • Weight: max. 50 MB 
  • Possible implementation with an embed code (Vimeo, Youtube)

Teaser specifications

  • Teasers are created by the Commercial Publishing team according to editorial specifications
  • The teaser sovereignty lies with Commercial Publishing
  • Upon explicit request, it is possible to see a template
  • Titles: Will be created by Commercial Publishing (max. 45 characters)
  • Lead: Will be created by Commercial Publishing (max. 200 characters; max. 50 characters for tio.ch)
  • A/B testing: at least 3 different teasers to increase the performance
  • Title and teaser images: at least 3 images, without customer product, logo and text
  • Illustrations and b/w images without text are possible on 20min
  • Commercial Publishing advises customers on the creation of teasers

Material delivery 

  • At least 7 workdays ahead of the campaign’s start 
  • Form for the material delivery 
  • Please use our briefing form for productions executed by the Commercial Publishing team.

Specifications (print)

Text (specifications incl. blanks)

  • Title and lead: no exact number of characters (is adapted to each media title by the Commercial Publishing team)
  • Text (20 Minutes): 3600 characters (1/1 page) 
  • Text (Newsnet/SOZ): 4500 characters (1/1 page)
  • Other media titles upon request

Image and logo

  • Format: jpg, png, gif, tiff, psd, eps, ai 
  • Resolution: horizontal format, a minimum of 3000 pixel (300 dpi) 
  • Teaser image: no black and white image, image needs to be without logo and text

Material delivery 

  • At least 10 workdays ahead of the campaign’s start 
  • Form for the material delivery 
  • Please use our briefing form for productions executed by the Commercial Publishing team.

Photostory

The photo story is a high-quality form of a sponsored post. It is an advertising version of a photo reportage. Captions and short introductory or info texts complete the picture series. The story to be told in pictures is determined together with the customer. The production and delivery of the material is made either directly by the customer or - against payment of additional production costs - by the Commercial Publishing team. 

Specifications (online)

Text (specifications incl. blanks)

  • Title and lead: no exact number of characters (is adapted to each media title by the Commercial Publishing team) 
  • CTA/information box: 150 characters (benchmark) 
  • Customer box: 450 characters 
  • Caption: max. 220 characters (per image)

Image and logo

  • Number: up to 15 images (slideshow) 
  • Format: jpg, png, gif 
  • Resolution: horizontal format and portrait format, a minimum of 2000 pixel (72 dpi)
  • Teaser images: no logo and text

Video 

  • Format: mp4, mov 
  • Resolution: 16:9 
  • Weight: max. 50 MB 
  • Possible implementation with an embed code (Vimeo, Youtube)

Teaser specifications

  • Teasers are created by the Commercial Publishing team according to editorial specifications
  • The teaser sovereignty lies with Commercial Publishing
  • Upon explicit request, it is possible to see a template
  • Titles: Will be created by Commercial Publishing (max. 45 characters)
  • Lead: Will be created by Commercial Publishing (max. 200 characters; max. 50 characters for tio.ch)
  • A/B testing: at least 3 different teasers to increase the performance
  • Title and teaser images: at least 3 images, without customer product, logo and text
  • Illustrations and b/w images without text are possible on 20min
  • Commercial Publishing advises customers on the creation of teasers

Material delivery 

  • At least 10 workdays ahead of the campaign’s start 
  • Form for the material delivery 
  • Please use our briefing form for productions executed by the Commercial Publishing team.

Longform

The Longform is a deluxe version of the sponsored content. It combines journalistic texts, photos and individual designs. Due to the longer reading pieces which are divided into different subject areas and/or subcategories, the longform combines information with high-quality as well as multimedia storytelling. It thus stands as a whole and a branded piece that leaves behind am impression on the reader. The Commercial Publishing team is responsible for the implementation of the campaign in consultation with the customer.

Specifications (online)

Text (specifications incl. blanks)

  • The text production is an individual textual progress for each customer.

Image and logo

  • Format: jpg, png, gif 
  • Resolution: horizontal format and portrait format, a minimum of 2000 pixel (72 dpi)
  • Teaser images: no logo and text

Video 

  • Format: mp4, mov 
  • Resolution: 16:9 
  • Weight: max. 50 MB 
  • Possible implementation with an embed code (Vimeo, Youtube)

Teaser specifications

  • Teasers are created by the Commercial Publishing team according to editorial specifications
  • The teaser sovereignty lies with Commercial Publishing
  • Upon explicit request, it is possible to see a template
  • Titles: Will be created by Commercial Publishing (max. 45 characters)
  • Lead: Will be created by Commercial Publishing (max. 200 characters; max. 50 characters for tio.ch)
  • A/B testing: at least 3 different teasers to increase the performance
  • Title and teaser images: at least 3 images, without customer product, logo and text
  • Illustrations and b/w images without text are possible on 20min
  • Commercial Publishing advises customers on the creation of teasers

Material delivery 

  • At least 20 workdays ahead of the campaign’s start 
  • Please use our briefing form for productions executed by the Commercial Publishing team.

Content Hub

A digital content hub is a vessel used to collect and connect thematically similar articles (sponsored, paid posts). The clear structuring of all published articles is intended to create additional value for the target group. All of the content hub’s content is therefore designed in a topic-specific and graphically optimized way that meets the customer’s needs.

A content hub is especially suitable for campaigns that are planned over a longer period of time and contain a number of at least ten articles. It is possible to publish both paid and sponsored posts in the content hub. In the case of paid posts, the text is written and delivered by the client and adapted to editorial standards by the Commercial Publishing team; in the case of sponsored posts, Commercial Publishing is responsible for the complete text production. 


Specifications (Online)

Example Content Hub 1 | Example Content Hub 2

Branding / layout

Categories / themes

  • The client has to define at least three themes or categories.
  • The categories serve to subdivide/assign the individual stories.
  • If this is not possible, the Commercial Publishing team will elaborate a proposal.

Colors / fonts

  • The client can define one primary color.
  • Presentation and layout are the responsibility of Commercial Publishing and are implemented in accordance with the client's CI/CD.
  • Color code: Hex or RGB

Images

  • For the realization of all graphic matters, a selection of 10 to 15 images (title images, headers and categories) can be supplied by the client. 
  • If this is not possible, the Commercial Publishing will create the imagery with Stock images. These will be additionally charged to the client (image licences and research).

Overview of the categories / homepage (level 1)

Example level 1

  • Title image for the campaign (aspect ratio 4:3)

Overview of the stories / campaign (level 2)

Example level 2

  • Category header image (optional), aspect ratio 21:9 
  • Title image (normally the header image of the story; can be adapted individually)
  • Title (normally the title of the story; can be adapted individually)
  • Lead (normally the lead of the story; can be adapted individually)

Story view / story (level 3)

Example level 3

Material delivery

  • At least 30 days before the start of the campaign
  • Delivery form
  • For all productions made by Commercial Publishing, please use our briefing form.

Integration of advertising media

For the integration of display ads, a lead time of at least three weeks before the start of the campaign is mandatory.

Desktop

  • Medium rectangle
  • Wideboard
  • Wideboard XL
  • Poster ad

Mobile

  • Medium rectangle
  • Wideboard
  • Poster ad
  • Halfpage mobile
  • Ricchi

You can find the specifications for the display ads in the Goldbach Publishing online specifications.


Daily deal

Slim (online)

Download product page as example | Download teaser as example

Layout/branding

  • 1 logo (at least 2000 pixels wide, jpg, png, gif)
  • 1 color code (example: #000000)
  • Hyperlink to client website

Text area (short description of offer)

Exaple: KKiosk (20 Minuten) | KKiosk (Tagesanzeiger)

  • Title: 50 characters including spaces
  • Lead: 100 characters including spaces
  • Text: 300 characters including spaces

Product area (mandatory information, marked in red)

  • 1 product image (at least 2000 pixels wide, jpg, png, gif)
  • Product name (example: Sony WH-1000 XM3)
  • Price in CHF (possibility of option per month), in percent as discount, with special characters or as free text
  • Hyperlink to product or order page (order button)
  • Subtitle: 70 characters including spaces
  • Description (addition or shortened version of text): 200 characters including spaces

Product area (optional information, marked in blue)

  • Further product images (at least 2000 pixels wide, jpg, png, gif)
  • Integration of trackings via HTML code
  • Product video (implementation only possible with embed-code)
  • Price «instead» in CHF
  • Discount in percent
  • Available number of items (number will be adapted by the Commercial Publishing team during the deal)
  • Additional information (shipping charges, delivery time, etc.)

Teaser

Examples: teaser

  • Title: 50 characters including spaces
  • Lead: 100 characters including spaces
  • 1 to 3 images (possibility of A/B-testing)

Material delivery and service

  • At least 7 working days ahead of the start of the campaign
  • Material to content@tx.group
  • Adaptations after the publication are only possible between 8am and 5pm


Teaser with direct link to the clients page (Online)

Examples: teaser

Teaser

  • Possibility of A/B testing
  • Product name (example: Sony WH-1000 XM3)
  • 1 to 3 product images (at least 2000 pixels wide, jpg, png, gif)
  • Price in CHF (possibility of option per month)
  • Price «instead» in CHF (optional)
  • Hyperlink to product or order page
  • Title: 50 characters including spaces
  • Lead: 100 characters including spaces

Material delivery and service

  • At least 3 working days ahead of the start of the campaign
  • Material to content@tx.group
  • Adaptions after the publication are only possible between 8 am and 5 pm

Premium (online)

Download product page as example | Download teaser as example

Layout/Branding

  • 1 logo (at least 2000 pixels wide, jpg, png, gif)
  • 1 color code (example: #000000)
  • Hyperlink to client website

Text area (individual content)

Examples: Anodyne GmbH (20 Minuten) | Microspot (20 Minuten) | Microspot (Tagesanzeiger)

  • The text area can be used individually and will be implemented by the Commercial Publishing team based on the customer briefing (similar to Sponsored).
  • Example of a product review: The Commercial Publishing team tests a product and writes a detailed test report including evaluation criteria.
  • Example of an editorial content: The Commercial Publishing team writes an editorial text about a previously defined topic that fits the corresponding product.

Product area (mandatory information, marked in red)

  • 1 product image (at least 2000 pixels wide, jpg, png, gif)
  • Product name (example: Sony WH-1000 XM3)
  • Price in CHF (possibility of option per month), in percent as discount, with special characters or as free text
  • Hyperlink to product or order page (order button)
  • Subtitles and short description (Text is written by the Commercial Publishing team)

Product area (optional information, marked in blue)

  • Further product images (at least 2000 pixels wide, jpg, png, gif)
  • Integration of trackings via HTML code
  • Product video (implementation only possible with embed-code)
  • Price «instead» in CHF
  • Discount in percent
  • Available number of items (number will be adapted by the Commercial Publishing team during the deal)
  • Additional information (shipping charges, delivery time, etc.)

Teaser

Examples: teaser

  • Title and lead: Text is written by the Commercial Publishing team
  • 1 to 5 images (possibility of A/B-testing)

Material delivery and service

  • At least 14 working days ahead of the start of the campaign
  • Material to content@tx.group
  • Adaptations after the publication are only possible between 8am and 5pm

Special format

Newsletter teaser (online)

Text (specifications incl. blanks)

  • Title: 40 characters 
  • Text: 150 characters

Image and logo

  • Number: 1
  • Format: jpg, png, gif 
  • Resolution: horizontal format, a minimum of 2000 pixel (72 dpi)

Material delivery 

  • At least 5 workdays ahead of the campaign’s start 
  • Form for the material delivery 

Social media content

Please contact the tSocial team directly for social media implementations.

Do you have any questions?

If you have any questions about our products or specifications, please do not hesitate to contact us.